Some churches even choose their colors while building the actual church itself. Still not sure how you’d use a color scheme in your church? Here’s just a few common ways: Why? The colors you choose are a direct representation of your church’s personality and message.Buttons, hats, and shirts for volunteersĪs you can see, your colors quickly become an integral part of your church.Using the same colors consistently helps people immediately recognize your brand just by the colors. If you’re trying to expand your reach, this can be incredibly helpful in building trust with your members and online followers. The Surprising Importance Of Colorsĭid you know that color has a direct impact on how you view a brand? Different colors evoke different emotions and thoughts. For instance, bright red tends to make you think of passion and youth. The color scheme you use helps you to instantly form a connection with those you interact with your church’s brand. That’s why brands take their time in choosing which colors they want to represent them. It’s also why many brands change their colors when they re-brand. Surprisingly, color can have just as much impact in how your brand is perceived as your tagline and/or message. Even if people don’t realize it, they generate a first impression the moment they see your colors.

Obviously, you want it to be a good first impression that encourages them to keep engaging with your church. The wrong color choice can hurt your brand. For instance, if your church is trying to appeal to a younger crowd, the wrong color scheme could actually drive them away. While it may sound like we’re putting too much emphasis on color, it does make a difference.

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